The App Store shows a German page as the main one in Germany, Austria and Switzerland and also reads it in Luxembourg (Apple help, Oct 16, 2026). In Germany the $4.99 step costs €5.99 and the $9.99 step costs €9.99 (App Store Connect, Oct 16, 2026). Kostenlos (free) is in 18 of 90 search suggestions, but keep it out of the name, since Apple's guideline 2.3.7 forbids packing metadata with pricing information.
Where a German page shows
According to Apple's App Store localizations page (Oct 16, 2026), German is the default language of 3 App Store storefronts out of 175 (Austria, Germany, and Switzerland), and an additional language in one more (Luxembourg).
App Store Connect has a single German language, so Germany, Austria and Switzerland see the same page. In Switzerland the App Store also reads French and Italian.
According to AppTweak, Germany also indexes English (U.K.), so German words that do not fit the German field can go there (AppTweak). Keep in mind that, by Apple's table, English (U.K.) is the default language of 135 storefronts, and those words will sit on the English page in all of them.
Who earns most on the App Store in Germany
On Germany's Top Grossing chart on Oct 16, 2026, the top places go to ChatGPT, “TikTok - Videos, Shop und LIVE” and YouTube. Games hold fewer places than in Japan, Korea and China, 38 of 100, with one in the top ten, Gossip Harbor. 96 of 100 list German among their languages.
German leaders use long names. The median is 24 characters, 30 of 100 use 28 to 30 of the 30 allowed, and 55 separate the brand and a description with a colon or a dash, as in “Duolingo: Sprachen und Schach” and “Audible: Hörbücher & Podcasts”. In Germany Canva calls itself “Canva: KI-Foto- & Video-Editor”, with the German KI instead of AI.
| Rank | App | Category |
|---|---|---|
| 1 | ChatGPT | Productivity |
| 2 | TikTok - Videos, Shop und LIVE | Entertainment |
| 3 | YouTube | Photo & Video |
| 4 | Claude by Anthropic | Productivity |
| 5 | Snapchat: Chatte mit Freunden | Photo & Video |
| 6 | Photo & Video | |
| 7 | Duolingo: Sprachen und Schach | Education |
| 8 | Tinder Dating App: Chat & Date | Lifestyle |
| 9 | Gossip Harbor: Merge & Story | Games |
| 10 | Audible: Hörbücher & Podcasts | Books |
Source: chart Top Grossing, Germany, Oct 16, 2026; languages iTunes Lookup.
What people search for on the App Store in Germany
We typed 9 common small-app topics into App Store search in Germany and saved 10 suggestions for each (Oct 16, 2026). The median query is 16 characters long. Kostenlos or gratis (free) appears in 18 of 90, in 8 of 9 topics. 76 queries have two or more words.
| Typed | Top App Store suggestions |
|---|---|
| foto photo | foto bearbeiten kostenlos, foto collage kostenlos, fotos, foto bearbeiten, foto roulette |
| video video | video editor, video lite, video downloader, video chat, videos zusammen schneiden |
| übersetzer translator | übersetzer app kostenlos, übersetzer, google übersetzer, übersetzer apple, übersetzer kostenlos |
| schlaf sleep | schlaftracker, schlaf app kostenlos, schlaf aufnahme, schlaf, schlafapnoe |
| kalorien calories | kalorien zähler, kalorienzähler kostenlos, kalorien tracker, kalorien tracker kostenlos, kaloriendefizit |
| haushaltsbuch household budget | haushaltsbuch kostenlos, haushaltsbuch, haushaltsbuch für paare, haushaltsbuch sparkasse, haushaltsbuch buchhaltung |
| scanner scanner | scanner app kostenlos, scanner app, scanner pro, scanner app gratis, scanner kostenlos |
| englisch English | englisch lernen kostenlos, englisch lernen, englisch vokabeln lernen kostenlos, englisch vokabeln lernen, englisch deutsch übersetzung |
| fitness fitness | fitness first, fitness, fitness app kostenlos, fitness tracker, fitness pal |
Source: App Store search suggestions, Germany, Oct 16, 2026.
Compound words are typed both joined and split. For kalorien the App Store suggested both “kalorien zähler” and “kalorienzähler kostenlos”, and for schlaf both “schlaftracker” and “schlaf app kostenlos” (App Store suggestions, Oct 16, 2026). English words are common too, such as “video editor”, “video downloader” and “fitness tracker”.
App Store prices in euros and francs
In euros the steps fall unevenly. $0.99 costs €0.99, $4.99 costs €5.99, and $9.99, twice as much, costs €9.99, only four euros more (App Store Connect, Oct 16, 2026). In Germany €5.99 brings you €4.28, 71% of the price. Switzerland prices in francs, CHF 1.00, CHF 4.00 and CHF 9.00, and your share there is higher, 79%.
| Countries | $0.99 | $4.99 | $9.99 |
|---|---|---|---|
| Germany | €0.99 you get €0.71 | €5.99 you get €4.28 | €9.99 you get €7.14 |
| Austria | €0.99 you get €0.70 | €5.99 you get €4.24 | €9.99 you get €7.08 |
| Switzerland | CHF 1.00 you get CHF 0.79 | CHF 4.00 you get CHF 3.15 | CHF 9.00 you get CHF 7.08 |
| Luxembourg | €0.99 you get €0.72 | €5.99 you get €4.35 | €9.99 you get €7.26 |
| United States | $0.99 you get $0.84 | $4.99 you get $4.24 | $9.99 you get $8.49 |
Source: App Store Connect, price points equal to $0.99, $4.99 and $9.99 in the US, Oct 16, 2026. Proceeds are for the Apple Small Business Program, 15% commission.
Proceeds are the price minus taxes and Apple's commission (App Store Connect Help). They are shown here for the Apple Small Business Program at 15%, and are lower at the standard 30%.
How to write the page in German
- Name up to 30 characters, subtitle the same (App Store Connect Help). German leaders use almost the whole limit, with 30 of 100 names at 28 to 30 characters.
- Keywords, per Apple's help, up to 100 bytes, no names of other apps (Apple). No space is needed after a comma. AppTweak advises separating keywords with commas (AppTweak). Check joined and split forms of compound words with suggestions, since both show up in search.
- Keep “kostenlos” out of the name and subtitle, since guideline 2.3.7 of the App Review Guidelines rules out pricing information in metadata.
- If you sell in Switzerland, Apple's table says the App Store there also reads French and Italian. Keep words in those languages in their own localizations.
Where to start with a German page
- Choose a price knowing the euro conversion. $4.99 in Germany is €5.99, $9.99 is €9.99.
- Start the name with the brand and describe the task in German after a colon. 55 of the 100 leaders' names do this.
- Collect joined and split forms of your words and check each with App Store suggestions in Germany.
- Keep kostenlos out of the name, subtitle and screenshots. Apple treats such words as pricing information (guideline 2.3.7).
Appto writes the German name, subtitle and keywords with a live counter against Apple's limits, which matters when 30 of the 100 leaders use 28 to 30 characters. One German page for Germany, Austria and Switzerland sits next to your other languages, and Appto asks for your yes before writing to App Store Connect.
Questions
How much is a $4.99 purchase on the German App Store?
€5.99 in Germany and Austria and CHF 4.00 in Switzerland on Oct 16, 2026, according to App Store Connect. In Germany an app in the Apple Small Business Program receives €4.28.
Do I need separate pages for Austria and Switzerland?
No. App Store Connect has one German language, and it is the default in all three countries (Apple help, Oct 16, 2026).
How long should a German app name be?
The limit is 30 characters. 30 of the 100 top-grossing apps in Germany use 28 to 30, with a median of 24 (Top Grossing, Oct 16, 2026).
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