App Store age ratings. The new scale and the questionnaire
Apple's age ratings since 2025. Five levels from 4+ to 18+, the new required questions, where to answer them in App Store Connect and what raises a rating.
iOS app icon size in 2026
The app icon size for iPhone, iPad, Mac and Apple Watch as of October 16, 2026. The 1024×1024 canvas, Icon Composer, dark, clear and tinted icons.
App Preview. The video on your App Store product page
App Preview video specs as of October 16, 2026. 15 to 30 seconds, up to 3 previews per language and display size, 500 MB, 30 frames per second.
App Store Connect. What it is and how it works
App Store Connect is Apple's dashboard for developers. What you do there, its sections and roles, what access costs and whether there is an iPhone app.
App Store Description. The 4,000-Character Limit and How to Write It
The App Store description takes up to 4,000 characters. What format it accepts, what shows before more, and how it differs from promotional text.
App Store Keywords. The 100-Character Field and Apple's Rules
The App Store Connect keywords field. The 100 limit, bytes or characters, how to separate terms, what not to repeat and what Apple doesn't allow.
App Store screenshot sizes in 2026
App Store screenshot sizes as of October 16, 2026. Required iPhone and 13-inch iPad sizes, 1 to 10 per size, PNG or JPEG with no transparency.
App Store Subtitle. The 30-Character Limit and How to Write It
The App Store subtitle is up to 30 characters. Where it shows, how it affects search, what Apple's rules don't allow and when you can change it.
Bundle ID and App ID. What they are and how to get them right the first time
What a bundle ID and App ID are in 2026. Allowed characters, explicit vs wildcard, where to register one and why it can't change after your first build.
Custom product pages on the App Store
Custom product pages on the App Store as of October 16, 2026. Up to 70 pages with their own screenshots, previews, text and keywords, a link and review.
In-App Events on the App Store. Limits, Dates and Setup
App Store In-App Events. Character limits for the name and descriptions, how long an event runs, image and video sizes and event badges.
In-app purchases on the App Store. Types, limits and commission
The four App Store in-app purchase types, App Store Connect limits for name and description, the review screenshot and Apple's 30% or 15% commission.
Introductory offers and free trials on the App Store
The three introductory offer types for App Store subscriptions, free periods from 3 days to a year, who is eligible and what the purchase screen must say.
Liquid Glass. What it is and whether you can turn it off
Liquid Glass is Apple's glass interface material since iOS 26. What it changes in your app, how to set it up in Xcode and how long the opt-out lasts.
App Store offer codes. What they are, the limits and what happened to promo codes
Offer codes for App Store subscriptions and one-time purchases, up to 1 million codes a quarter, one-time and custom codes, and the end of IAP promo codes.
Paywall design. What Apple requires on a subscription screen
A paywall is an app's purchase screen. What Apple's rules require on it, the minimum subscription length, the StoreKit screen and where it goes.
Phased release for App Store updates
How phased release works in App Store Connect in 2026. Daily shares from 1% to 100%, pauses of up to 30 days and why new users get the update right away.
App Store price points. How many prices, which countries and how prices change
900 App Store price points from $0.29 to $10,000, a base country converted to 175 storefronts, manual prices and raising a subscription price.
App Store privacy nutrition labels (App Privacy). What to declare and where
What App Store privacy nutrition labels are. Three blocks on the page, 35 data types, required since December 8, 2020, editable without a new version.
Product page optimization. A/B testing your App Store page
App Store product page A/B tests as of October 16, 2026. Up to 3 treatments, up to 90 days, one test at a time, icons only from a released build.
App Store Promotional Text. 170 Characters You Can Change Without an Update
Promotional text is up to 170 characters above the App Store description. When to change it, where to find it and why keywords there don't help.
StoreKit 2. How an iOS app sells purchases and subscriptions
What StoreKit 2 is, which iOS it needs, JWS-signed transactions, ready-made purchase views and testing in Xcode. Per Apple's docs, October 16, 2026.
What is SwiftUI and how does it compare to UIKit
SwiftUI is Apple's framework for iPhone app interfaces. Which iOS it needs, how it works, how it compares to UIKit and where to find it in Xcode.
TestFlight. What it is and how to get a build to testers
What TestFlight is in 2026. Up to 100 internal and 10,000 external testers, builds that last 90 days, Beta App Review and public links.
Vibe coding. What it means and where the word came from
Vibe coding means letting AI write code from a plain description. Who coined it in 2025, what dictionaries say and what it looks like for an iPhone app.
Build your own app in Appto
Appto checks the niche on fresh App Store data, designs the screens, writes the code, builds the App Store page and submits to Apple from your account or shows you what to press in App Store Connect. Runs on your own Claude Code or Codex.
Download for Mac50 niches checked for money
The Appto book: the money in each niche, the leaders and their weak spots, a version 1 plan and a ready task for the agent. 5 niches free.
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