On October 16, 2026, 20 of the 20 top grossing Health & Fitness apps in the US sold a subscription. Their median price is $12.49 a month and $74.99 a year. By our estimate the top 10 without old large apps make $665K–2.7M a month and ranks 51 to 100 make $162–648K, which is not Apple data.
Who makes money in Health & Fitness
MyFitnessPal holds the top of the US grossing chart. We show no range for it, Flo, Strava, AllTrails, Peloton, Calm and other old large apps, our method runs low for them. The biggest earner in the top 10 by our estimate is LADDER, strength training plans, at rank 2, $1.7–6.8M. The chart counts US money and our estimate is worldwide, so ranks and amounts may not line up.
The leaders are old and carry huge rating counts. The top 20 have a median of 412,642 US ratings, MyFitnessPal has 2,378,163. The fewest belong to MacroFactor at rank 10, 23,247 ratings. It is a 2021 macro tracker for people who count protein and carbs seriously.
| Rank | App | How it charges | US ratings | Released | Our monthly estimate |
|---|---|---|---|---|---|
| 1 | MyFitnessPal: Calorie Counter | subscription | 2,378,163 | 2009 | long-running, method runs low |
| 2 | LADDER Strength Training Plans | subscription | 208,410 | 2020 | $1.7–6.8M |
| 3 | Strava: Run, Bike, Walk | subscription | 377,430 | 2011 | long-running, method runs low |
| 4 | AllTrails: Hike, Bike & Run | subscription | 1,041,812 | 2010 | long-running, method runs low |
| 5 | Flo Cycle & Period Tracker | subscription | 1,997,231 | 2015 | long-running, method runs low |
| 6 | Hume Health | subscription | 74,120 | 2019 | $665K–2.7M |
| 7 | Peloton: Fitness & Workouts | subscription | 818,092 | 2014 | long-running, method runs low |
| 8 | Calm | subscription | 1,987,792 | 2013 | long-running, method runs low |
| 9 | Google Health (Fitbit) | subscription | 705,833 | 2011 | long-running, method runs low |
| 10 | MacroFactor - Macro Tracker | subscription | 23,247 | 2021 | $212–848K |
Apple, US top grossing chart, Oct 16, 2026. Ratings and release years from iTunes Lookup. Monthly range by our estimate for Sep 16, 2026–Oct 16, 2026, not Apple data.
How these apps charge
20 of the 20 top grossing apps sell a subscription. None of the leaders sells one-time purchases only, and none is paid upfront. The free chart looks different. 6 of its top 20 sell nothing on the App Store at all. These are gym chains and companion apps for devices, such as Planet Fitness, Crunch Fitness, ClassPass and Oura. They make money on the membership or the ring, and the app is a free extra.
The leaders price their subscriptions close together. The median month is $12.49 and the median year $74.99, so a year sells for about 6 months. Paid apps exist here too, Streaks tops the paid chart at $5.99. Not one paid app made the top 100 grossing.
| What is sold | Median | Range | Apps |
|---|---|---|---|
| Monthly subscription | $12.49 | $4.99–$23.99 | 10 |
| Yearly subscription | $74.99 | $47.99–$289.00 | 10 |
| Paid upfront, top 20 | $4.99 | $0.99–$9.99 | 20 |
In-app purchase lists on the app pages, US App Store, Oct 16, 2026.
What a chart rank is worth
We could estimate 67 apps of the top 100. For 48 of them the low end of the range is $100K a month or more. At the median the top 10 make about 4 times what ranks 51 to 100 make. Below rank 25 the slope is gentle, ranks 26–50 make $262K–1.0M and ranks 51–100 $162–648K.
For your own niche this means the US top 100 grossing in Health & Fitness starts at about $324K a month at the middle of our estimate. The biggest earner by our estimate is WeWard at rank 43, $2.6–11M, which rewards you for walking. Headspace has no estimate, its rating count barely grows and the method doesn't apply to it.
How newcomers get in
The top 20 barely move. 19 of today's 20 leaders were in the top 20 on September 24, 2026. Lower down there is more churn, and from September 24, 2026 to October 16, 2026, 10 apps entered the top 100 that weren't there before.
7 of the top 100 apps came out in 2025–2026, and none of them is in the top 20. The highest is MenuFit at rank 31, released August 6, 2025 with 54,503 ratings. It suggests restaurant dishes that fit your diet. The youngest app in the top 100 is FaceVital, released June 19, 2026, at rank 77 with 903 ratings. Cal AI, a 2024 calorie counter that reads photos of food, has climbed to rank 12.
Niches inside the category
The money in this category clusters around three habits. Food and calories (MyFitnessPal, Cal AI, MacroFactor, Cronometer), workouts (LADDER, Strava, Runna, Fitbod) and sleep with meditation (Calm, Hatch Sleep, Insight Timer, RISE). MenuFit and MacroFactor show the narrow way in, each took one job inside the big nutrition topic.
Related articles and breakdowns
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Niches of this category in the book
- Sleep sounds and white noise, Moongate, $300K–1M
- Sleep tracker and smart alarm, Sleep Cycle, $300K–1M
- Strength training log, Hevy, $1–3M
- Step counter with your full history, leader StepsApp Pedometer
- Shadowboxing at home, BRAWLER, $300K–1M
Niche leader and its monthly range by our estimate. Book 50 iPhone app niches, Oct 16, 2026.
Appto checks your Health & Fitness niche on fresh App Store data, shows the leaders and their money range, draws the screens, writes the code and prepares the App Store page in every language. Appto also suggests subscription prices by country from purchasing power and applies them after you say yes.
Where the numbers come from
The US App Store snapshot was taken on October 16, 2026. Appto estimates revenue from 30 days of rating growth in six countries. In half of the cases the estimate is within 2x of the real figure, in four out of five within 3x, and for large apps it tends to run low. Ads, web sales and Google Play are not included. More on the method and on niches by category.
Questions
How much do fitness apps make on the App Store?
By our estimate on October 16, 2026, the US top 10 grossing without old large apps make a median $665K–2.7M a month worldwide and ranks 51 to 100 make $162–648K. 48 apps of the top 100 have a range starting at $100K a month or more. It is our estimate, not Apple data.
What should a fitness app charge for a subscription?
The category leaders charge a median $12.49 a month and $74.99 a year (US App Store, October 16, 2026). A yearly plan sells for about 6 months.
Can a new app get into the Health & Fitness top grossing chart?
Yes, below the top 20. 7 apps of the top 100 came out in 2025–2026, the highest is MenuFit at rank 31. Cal AI from 2024 sits at rank 12 (October 16, 2026).
Should I make a paid fitness app?
The paid chart is alive, Streaks leads at $5.99 and the top 20 median is $4.99. On October 16, 2026 not one paid app of the category is in the top 100 grossing, and the leaders' money comes from subscriptions.
Why do so many top free apps sell nothing?
6 of the top 20 free apps on October 16, 2026 belong to gyms and device makers. They sell a membership or a ring and give the app away.
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