On October 16, 2026 dating apps hold half of the US Lifestyle top 20 grossing, with Tinder at rank 1. By our estimate the biggest earner is CHAI, a chat with AI characters, at $2.3–9.1M a month. 19 of the top 20 sell a subscription, and a median week costs $13.49. It is our estimate, not Apple data.
Dating and smart home
Ten of the 20 top grossing apps are for dating. Tinder, Hinge, Bumble, Raya, Feeld, PURE, Hily, The League, DOWN and Kismia. We show no range for Tinder at rank 1, Hinge, Bumble and other old large dating apps, our method runs low for them. Six places belong to home cameras and devices, Wyze, Nanit, Arlo, Tapo, Owlet and eero. They sell a subscription for cloud video and extra features, and these device brands get no range either.
Rank 3 is Tipsy Chat, stories with AI characters. It came out in 2024, has only 12,345 ratings, the fewest in the top 20, and makes $601K–2.4M by our estimate. CHAI at rank 8 with the same idea makes the most in the category.
| Rank | App | How it charges | US ratings | Released | Our monthly estimate |
|---|---|---|---|---|---|
| 1 | Tinder Dating App: Date & Chat | subscription | 1,755,150 | 2012 | long-running, method runs low |
| 2 | Hinge Dating App: Match & Date | subscription | 1,130,192 | 2013 | long-running, method runs low |
| 3 | Tipsy Chat: Live Your Story | subscription | 12,345 | 2024 | $601K–2.4M |
| 4 | The Official Wyze App | subscription | 458,454 | 2017 | major brand, method runs low |
| 5 | Bumble Dating App: Meet & Date | subscription | 1,766,891 | 2014 | long-running, method runs low |
| 6 | Raya | subscription | 16,424 | 2015 | $81–325K |
| 7 | Feeld: Open & Curious Dating | subscription | 101,646 | 2014 | long-running, method runs low |
| 8 | CHAI: Social AI Platform- Chat | subscription with a weekly plan | 293,902 | 2021 | $2.3–9.1M |
| 9 | PURE: Open-Minded Dating App | subscription with a weekly plan | 86,446 | 2013 | $303K–1.2M |
| 10 | Nanit | subscription | 38,079 | 2016 | major brand, method runs low |
Apple, US top grossing chart, Oct 16, 2026. Ratings and release years from iTunes Lookup. Monthly range by our estimate for Sep 16, 2026–Oct 16, 2026, not Apple data.
How these apps charge
19 of the top 20 sell a subscription, and 7 of them offer a week. Dating apps hold most weekly plans, PURE, Hily, The League, DOWN and Kismia. Owlet sells access to baby monitor data as separate purchases. The free chart is almost all about things outside the phone. 12 of its top 20 sell nothing on the App Store, among them Ring, Google Home, SmartThings, Tesla, Toyota and Zillow.
A week here is one of the priciest, $13.49 at the median, among the 26 categories we checked only Entertainment and Books charge more. A month is $19.99 and a year $71.49. Dating apps sell short access to features like seeing who liked you, and a week works as a step toward a month. Spirit Talker ® leads the paid chart at $4.99, with Universalis for liturgy texts and Time Nomad with charts for astrologers. The top 20 median is $5.49.
| What is sold | Median | Range | Apps |
|---|---|---|---|
| Weekly subscription | $13.49 | $4.99–$99.99 | 7 |
| Monthly subscription | $19.99 | $2.49–$29.99 | 10 |
| Yearly subscription | $71.49 | $29.99–$149.99 | 6 |
| Paid upfront, top 20 | $5.49 | $0.29–$19.99 | 20 |
In-app purchase lists on the app pages, US App Store, Oct 16, 2026.
What a chart rank is worth
By our estimate 42 apps of the top 100 never drop below $100K a month at the low end of the range, out of 72 we could estimate without old large apps and device brands. The top 10 make a median $452K–1.8M, ranks 11–25 $310K–1.2M.
After rank 25 the ladder is almost flat. Ranks 26–50 have a median of $115–459K and ranks 51–100 $100–401K. That is good news for a newcomer, a place in the lower half of the top 100 brings almost as much as a place in the third ten.
How newcomers get in
The top 20 has no apps from 2025–2026. The top 100 has 11, the highest is AI Decor at rank 36, room design from a photo. At rank 43 sits a guide to military benefits, released May 17, 2026. The youngest app in the top 100 is Glucera, released August 31, 2026.
Near the bottom of the top 100 is Loopsy, crochet patterns, released in 2025 with 16,604 ratings. From September 24, 2026 to October 16, 2026, 11 apps entered the top 100, while the top 20 barely changed, 19 of 20 held their place.
Niches inside the category
Lifestyle collects everything that fits no other category. Dating and smart home need big money to start. A small team is closer to habits and hobbies. Astrology, daily prayer, crochet, a wardrobe planner, an alarm with a task, rituals for couples. Six such niches are in the book, more than in any other category.
Related articles and breakdowns
- How much natal chart astrology apps make, and how to stand out from a chatbot
- Party games on one phone. How much the niche makes and what players complain about
Niches of this category in the book
- Natal chart and transits, CHANI, $300K–1M
- Daily prayer rule and vows, Hallow, $1–3M
- Wardrobe and outfit planner, Alta Daily, $300K–1M
- Patterns and stitch counts for your measurements, YarnPal, $300K–1M
- Alarm clock with a task, Alarmy, $1–3M
- Rituals for couples, Couple Joy, $300K–1M
Niche leader and its monthly range by our estimate. Book 50 iPhone app niches, Oct 16, 2026.
Appto checks your Lifestyle niche on fresh App Store data, draws screens in a style of their own, writes the code and prepares the App Store page in every language. Appto builds the purchase screen with a week and a year in several variants, checks them against Apple's rules and counts which one sells.
Where the numbers come from
The US App Store snapshot was taken on October 16, 2026. Appto estimates revenue from 30 days of rating growth in six countries. In half of the cases the estimate is within 2x of the real figure, in four out of five within 3x, and for large apps it tends to run low. Ads, web sales and Google Play are not included. More on the method and on niches by category.
Questions
How much do Lifestyle apps make?
By our estimate on October 16, 2026, the US top 10 grossing make a median $452K–1.8M a month and ranks 51–100 $100–401K. CHAI makes $2.3–9.1M. It is our estimate, not Apple data.
What do dating apps charge for a subscription?
The category leaders charge a median $13.49 a week, $19.99 a month and $71.49 a year (US App Store, October 16, 2026). 7 of the 20 top grossing apps offer a week.
Is there room for a newcomer in Lifestyle?
The top 100 holds 11 apps from 2025–2026 and the top 20 none (October 16, 2026). Ranks 26–100 make about $100–401K a month by our estimate, and apps about crochet, interiors and benefits reach them.
Why do so many top free apps sell nothing?
12 of the top 20 free apps on October 16, 2026 belong to device makers, car makers and services like Zillow. They earn on goods and services and give the app away.
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