Half the time the estimate is within 2× of the real figure, four times out of five within 3×, and for big apps it more often runs low. Ads, web sales and Google Play aren’t included.
NGL makes $1M–3M a month on the App Store (October 2026), our estimate, not Apple data. Anonymous questions from an Instagram story link.
NGL revenue by our estimate
| Monthly range | $1M–3M, our estimate, not Apple data |
|---|---|
| Category | Lifestyle |
| Released | 2021, NGL Labs LLC |
| US ratings | about 390,000 |
| New US ratings, 30 days | about 2,800 |
| New in six countries per month | about 4,400 |
| US top grossing | No. 71 on October 17, top 100 on 24 of 24 days |
| Model | subscription |
| In-app prices, US | $0.99 – $9.99 |
Appto rating snapshots since September 9, NGL on the App Store.
How NGL makes money
NGL Pro is a renewable subscription. Per the App Store page it gives hints about who sent each message, early access to features and Pro games.
So the product sells curiosity. The free part creates the question who wrote this, and the paid part answers it partly.
Building your own anonymous questions app
Anonymous Q&A apps grow fast through stories and fade fast too, so the money is in the first months of a wave. Moderation is a cost from day one, NGL names an automated moderation service on its page. If you build in this space, plan the safety work and the growth loop before the features.
Close to NGL in mechanics are Wizz, Locket and WePlay.
The anonymous questions niche in Appto
The full anonymous questions breakdown, NGL and every other leader with estimates and the $100K-a-month bar, is in Appto on Studio and Pro. Test a name for your own app in the free keyword checker.
Questions
What does NGL Pro show?
Per the App Store page, hints about who sent each message, plus Pro games and early access. It is a renewable subscription.
How does NGL work?
You share your NGL link in a story, friends answer anonymously, and you reply on your story.
Is $1M–3M a month NGL’s official revenue?
No, neither NGL nor Apple publishes it, the range is ours.
Build your own app in Appto
Appto checks the niche on fresh App Store data, designs the screens, writes the code, builds the App Store page and submits to Apple from your account or shows you what to press in App Store Connect. Runs on your own Claude Code or Codex.
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