The App Store shows a Portuguese (Brazil) page as the main one in Brazil and also reads it in the US, while Portugal has its own Portuguese (Portugal) (Apple help, Oct 16, 2026). In Brazil 23 of the 100 top-grossing apps are games, fewer than in Mexico, France or Spain (Top Grossing, Oct 16, 2026). A $4.99 purchase costs R$29.90, and an app in the Apple Small Business Program receives R$22.21.
Where a Brazilian Portuguese page shows
According to Apple's App Store localizations page (Oct 16, 2026), Portuguese (Brazil) is the default language of one App Store storefront out of 175, Brazil, and an additional language in one more (United States).
In Brazil, Apple reads English (U.K.) next to Portuguese.
In the US, Portuguese (Brazil) is one of 9 additional languages, and according to AppTweak and Phiture words from it reach US search (AppTweak, Nov 21, 2025). Portugal uses Portuguese (Portugal) as its default, and by Apple's table the Brazilian page is not read there.
Who earns most on the App Store in Brazil
Brazil has fewer games among its top-grossing apps than Mexico, France or Spain. On the Top Grossing chart on Oct 16, 2026 there are 23 of 100 and none in the top ten, where ChatGPT, “TikTok: Vídeos, Músicas & LIVE” and YouTube are followed by Instagram, CapCut, Gmail and Canva. 96 list Portuguese among their languages.
Brazilian leaders nearly always add a description. 38 of 100 names are 28 to 30 characters, more than in France (36), Italy (36) and Germany (30), and 55 separate the brand and a description, such as “TikTok: Vídeos, Músicas & LIVE” and “Canva: editor de fotos e vídeo”.
| Rank | App | Category |
|---|---|---|
| 1 | ChatGPT | Productivity |
| 2 | TikTok: Vídeos, Músicas & LIVE | Entertainment |
| 3 | YouTube | Photo & Video |
| 4 | Photo & Video | |
| 5 | CapCut - Editor de vídeo | Photo & Video |
| 6 | Claude by Anthropic | Productivity |
| 7 | Gmail: o e-mail do Google | Productivity |
| 8 | Google Fotos | Photo & Video |
| 9 | Canva: editor de fotos e vídeo | Photo & Video |
| 10 | Amazon Prime Video | Entertainment |
Source: chart Top Grossing, Brazil, Oct 16, 2026; languages iTunes Lookup.
What people search for on the App Store in Brazil
We typed 9 common small-app topics into App Store search in Brazil and saved 10 suggestions for each (Oct 16, 2026). The median query is 15 characters long. Grátis, gratis or gratuito appears in 13 of 90, in 8 of 9 topics.
| Typed | Top App Store suggestions |
|---|---|
| foto photo | google fotos, fotos, fotoshop gratis, photoshop, fotop |
| vídeo video | vídeo li te, vídeo chamadas grátis, vídeo download, vídeo late, vídeo mate |
| tradutor translator | tradutor, tradutor ingles portugues, tradutor de voz grátis, tradutor de tela, tradutor de gato |
| dormir sleep | dormir bem, sons dormir, dormir, dormir melhor, salmos: dormir e calma |
| calorias calories | calorias diarias, calorias diarias gratis, calorias comida, calorias, calorias treino |
| gastos expenses | gastos mensais, gastos diarios, gastos gestor de orçamento, gastos financeiros, gastos |
| scanner scanner | scanner, scanner gratis, scanner pdf gratis, scanner gratuito, scanner obd2 |
| inglês English | inglês gratuito, inglês para crianças, aprenda inglês grátis, dicionário inglês, inglês central |
| treino workout | treino, treino academia, treino em casa, treino.io, treino academia gratis |
Source: App Store search suggestions, Brazil, Oct 16, 2026.
The suggestions show local tasks, such as “foto 3x4” (ID photos) and “tradutor de libras” (translation into Brazilian Sign Language) (App Store suggestions, Oct 16, 2026). Free is written with and without the accent, as grátis, gratis and gratuito.
App Store prices in reais
The Brazilian storefront prices in reais. $0.99 costs R$6.90, $4.99 costs R$29.90 and $9.99 costs R$59.90, almost exactly twice as much (App Store Connect, Oct 16, 2026). R$29.90 brings you R$22.21, 74% of the price.
| Countries | $0.99 | $4.99 | $9.99 |
|---|---|---|---|
| Brazil | R$6.90 you get R$5.12 | R$29.90 you get R$22.21 | R$59.90 you get R$44.49 |
| United States | $0.99 you get $0.84 | $4.99 you get $4.24 | $9.99 you get $8.49 |
Source: App Store Connect, price points equal to $0.99, $4.99 and $9.99 in the US, Oct 16, 2026. Proceeds are for the Apple Small Business Program, 15% commission.
Proceeds are the price minus taxes and Apple's commission (App Store Connect Help). They are shown here for the Apple Small Business Program at 15%, and are lower at the standard 30%.
How to write the page in Portuguese (Brazil)
- Name up to 30 characters, subtitle the same (App Store Connect Help). 38 of the 100 leaders in Brazil use 28 to 30 characters.
- Keywords, per Apple's help, up to 100 bytes, no names of other apps (Apple). No space is needed after a comma. AppTweak advises separating keywords with commas (AppTweak). Check accented and unaccented forms with suggestions.
- Keep “grátis” out of the name and subtitle, since guideline 2.3.7 of the App Review Guidelines rules out pricing information in metadata.
- Portugal needs its own Portuguese (Portugal) localization, and the Brazilian one does not reach it.
Where to start with a Brazilian page
- Type your topics into App Store search in Brazil, since local tasks differ there.
- Add a description after the brand, as 55 of the 100 leaders do.
- If Portugal is in your plans, make Portuguese (Portugal) separately.
- Work out the price in reais. $4.99 costs R$29.90, and it brings you R$22.21.
Appto suggests subscription prices by country based on purchasing power, using World Bank data, so the real price sits next to the dollar one before launch. Appto applies the prices after your yes.
Questions
Will a Brazilian page work in Portugal?
Not according to Apple's table. Portugal's default is Portuguese (Portugal), with English (U.K.) as the additional language (Oct 16, 2026).
How much is a $4.99 purchase in Brazil?
R$29.90, and $0.99 costs R$6.90 on Oct 16, 2026 (App Store Connect). R$29.90 brings you R$22.21.
Do games or apps earn more in Brazil?
Apps. Only 23 of the 100 top-grossing apps are games, and none is in the top ten (Top Grossing, Oct 16, 2026).
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