The App Store shows a Spanish (Mexico) page as the main one in 16 countries, from Mexico to Argentina and Chile, and also reads it in the US, Belize and Uruguay (Apple help, Oct 16, 2026). In Mexico $4.99 costs MX$99, and 12 of the 16 countries price in US dollars (App Store Connect, Oct 16, 2026). A Spanish page for Spain does not reach these stores, since Apple treats Spanish (Spain) as a separate language.
Where a Spanish (Mexico) page shows
According to Apple's App Store localizations page (Oct 16, 2026), Spanish (Mexico) is the default language of 16 App Store storefronts out of 175 (Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, and Venezuela), and an additional language in 3 more (Belize, United States, and Uruguay).
In Mexico and the other 15 countries, the App Store reads English (U.K.) next to Spanish.
In the US, Spanish (Mexico) is one of 9 additional languages, and according to AppTweak and Phiture its words reach US search (AppTweak, Nov 21, 2025). In Uruguay, Apple's table lists English (U.K.) as the default and Spanish as the additional language.
Who earns most on the App Store in Mexico
In Mexico the top places on the Top Grossing chart on Oct 16, 2026 belong to ChatGPT, TikTok and YouTube. 29 of 100 are games, with one in the top ten, Free Fire x NARUTO SHIPPUDEN, and the rest go to ChatGPT, social apps and video. 96 list Spanish among their languages.
The median name is 24.5 characters, and 27 of 100 use 28 to 30. 52 separate the brand and a description, such as “CapCut: edita videos y fotos” and “ViX: TV, Deportes y Noticias”. In Spain the same CapCut and Canva write “vídeo” with an accent, in Mexico “video”.
| Rank | App | Category |
|---|---|---|
| 1 | ChatGPT | Productivity |
| 2 | TikTok | Entertainment |
| 3 | YouTube | Photo & Video |
| 4 | Photo & Video | |
| 5 | CapCut: edita videos y fotos | Photo & Video |
| 6 | ViX: TV, Deportes y Noticias | Entertainment |
| 7 | Amazon Prime Video | Entertainment |
| 8 | Free Fire x NARUTO SHIPPUDEN | Games |
| 9 | HBO Max: Ve TV y películas | Entertainment |
| 10 | Social Networking |
Source: chart Top Grossing, Mexico, Oct 16, 2026; languages iTunes Lookup.
What people search for on the App Store in Mexico
We typed 9 common small-app topics into App Store search in Mexico and saved 10 suggestions for each (Oct 16, 2026). Queries are long, a median of 19.5 characters, and 81 of 90 have two or more words. Gratis appears in 7, and 17 suggestions are full app names in the “brand: description” form.
| Typed | Top App Store suggestions |
|---|---|
| foto photo | google fotos, fotos, fotos de google, fotoshop gratis, foto editor |
| video video | videollamada, video lite, video editor, video downloader, videoconferencia telmex |
| traductor translator | traductor google gratis, traductor, traductor ingles español, traductor de voz gratis, traductor en tiempo real |
| dormir sleep | sonidos para dormir, salmos: dormir y calma, sleeptou: sonidos para dormir, app para dormir, juegos para dormir |
| calorías calories | calculadora de calorías, calorías y nutrición, nutrilens: calorías por foto, caltap: contar calorías con ia, caly ai: calorías y glp-1 |
| gastos expenses | gastos diarios, gastos diarios: finanzas, gastos e ingresos, gastos personales, gastos de viaje |
| escáner scanner | escáner documentos gratis, escáner qr · código de barras, escáner documentos, escáner de monedas: valor, escáner códigos barras y qr |
| inglés English | aprende inglés con estas apps, inglés fácil, inglés para electricistas usa, inglés para niños: aprende abc, leemas: inglés con historias |
| ejercicio exercise | ejercicio en casa, ejercicio en casa gratis, ejercicios en el gimnasio., ejercicio, ejercicio de glúteos y piernas |
Source: App Store search suggestions, Mexico, Oct 16, 2026.
For calorías the App Store in Mexico suggested 6 app names out of 10, such as “nutrilens: calorías por foto” and “mesa: contador de calorías” (App Store suggestions, Oct 16, 2026). Since such names sit among the suggestions, write the description after the colon in the words people type. Local tasks show up too, such as “traductor sin internet” and “ejercicio en casa gratis mujer”.
App Store prices in pesos and dollars
One page, five currencies. In Mexico $0.99 costs MX$19, $4.99 costs MX$99 and $9.99 costs MX$199; in Chile $4.99 is CLP 5,990, in Colombia COP 24,900 and in Peru S/ 22.90, and 12 more countries price in US dollars (App Store Connect, Oct 16, 2026). In Mexico MX$99 brings you MX$72.54, 73% of the price, and 85% in the dollar countries.
| Countries | $0.99 | $4.99 | $9.99 |
|---|---|---|---|
| Mexico | MX$19 you get MX$13.92 | MX$99 you get MX$72.54 | MX$199 you get MX$145.82 |
| Argentina, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Venezuela, Belize, and United States | $0.99 you get $0.84 | $4.99 you get $4.24 | $9.99 you get $8.49 |
| Chile | CLP 990 you get CLP 707 | CLP 5,990 you get CLP 4,279 | CLP 9,990 you get CLP 7,136 |
| Colombia | COP 4,900 you get COP 3,500 | COP 24,900 you get COP 17,785.71 | COP 49,900 you get COP 35,642.86 |
| Peru | S/ 4.90 you get S/ 3.53 | S/ 22.90 you get S/ 16.50 | S/ 44.90 you get S/ 32.34 |
| Uruguay | $0.99 you get $0.83 | $4.99 you get $4.17 | $9.99 you get $8.35 |
Source: App Store Connect, price points equal to $0.99, $4.99 and $9.99 in the US, Oct 16, 2026. Proceeds are for the Apple Small Business Program, 15% commission.
Proceeds are the price minus taxes and Apple's commission (App Store Connect Help). They are shown here for the Apple Small Business Program at 15%, and are lower at the standard 30%.
How to write the page in Spanish (Mexico)
- Name up to 30 characters, subtitle the same (App Store Connect Help). 27 of the 100 leaders in Mexico use 28 to 30 characters.
- Keywords, per Apple's help, up to 100 bytes, no names of other apps (Apple). No space is needed after a comma. AppTweak advises separating keywords with commas (AppTweak).
- Keep “gratis” out of the name and subtitle, since guideline 2.3.7 of the App Review Guidelines rules out pricing information in metadata.
- One page serves 16 countries, so do not check words against Mexico alone. The suggestions on this page come from the Mexico storefront.
Where to start with a Latin American page
- Make Spanish (Mexico) even if you only plan for the US. Its words reach US search too.
- Describe the task after the colon in your name with words from the suggestions. The App Store in Mexico shows “brand: description” names among its suggestions.
- If Spain matters to you, make Spanish (Spain) separately.
- Check peso prices. $4.99 costs MX$99 in Mexico and CLP 5,990 in Chile.
Appto suggests subscription prices by country based on purchasing power, and for Spanish (Mexico) that means 16 countries and five currencies behind one page. Appto applies the prices after your yes, like any change in App Store Connect.
Questions
Will a page for Spain work in Mexico?
Not according to Apple's table. Mexico and 15 more countries use Spanish (Mexico) as the default, while Spanish (Spain) is the default only in Spain (Oct 16, 2026).
How much is a $4.99 purchase in Mexico?
MX$99 on Oct 16, 2026, according to App Store Connect. Colombia, Chile and Peru have their own prices, and 12 countries price in US dollars.
Does a Spanish (Mexico) page show in the US?
Yes. According to Apple it is one of 9 additional languages of the US storefront, and its words reach US search (AppTweak).
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